Tenerife's New Guidelines for being nice to tourists

Couldn't help being nosy when I saw this slogan painted on one of Tenerife's buses going to the Romería in Tegueste. Since it doesn't actually make sense translated literally, what did it mean?

Wanting to know, I popped along to sientoxciento.com to find out.

Apparently, it's an initiative (seemingly, the previous Tenerife Amable (Friendly Tenerife) campaign re-dressed) by the Island Corporation and the Tourist Board to encourage people to "feel Tenerife", whatever that means exactly (a 100% more Tenerify feeling Tenerife, I guess) and continues with an explanation that 5 million tourists visit the island each year and that every gesture counts.

Another way of saying it won't actually hurt to smile and be nice to people.

Companies are urged to participate, amongst other ways, by putting one of the campaign banners on their website, informing staff about it and teaching their personnel that kindness is a fundamental value of service.

Will it work? Well, I suppose it's the thought that counts. 

However, they have some rather nice Fondos de escritorio (Desktop wallpapers) of various landmarks in Tenerife, in various sizes to download at this page.

Photo by Petezin

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