Thursday, February 01, 2007
Tenerife and Google sign an agreement
The event, which was part of the opening ceremony for the island's stand at the FITUR travel fair in Madrid and, which was attended by more than one hundred travel agents, was a promotional agreement between Tenerife and Google España.
The initiative has a budget of 312,000 euros and consists of a promotional campaign on the internet, based upon sponsored links. In other words, Adwords Ads!
But, with all due ceremony, the dotted line on the "pioneering agreement" was signed by Google's director for Spain and Portugal, Isabel Aguilera, the Tenerife Island Corporation and the town halls of Arona, Adeje and Puerto de la Cruz.
La Isla y Google firman un acuerdo de promoción pionero a nivel nacional
