Tuesday, December 05, 2006

Sunday Opening in time For Christmas

Beginning last Sunday, December 3rd, shops all over the Canary Islands open their doors on Sundays during the Christmas period, to give shoppers the opportunity to spend their average of 858 euros (£578 / $1,143), 4% more than last year and, 252 euros of which (the largest part) goes on gifts and toys. Another 240 euros goes on leisure and entertainment, 210 euros on foodstuffs and 134 euros on the lottery.

In fact, Canarians, along with people in the community of Extremadura, spend the least during the Christmas season in Spain, but here, like everywhere else in the world, the celebration of Christmas and shopping have been converted into complimentary activities, with advertising occupied with convincing people to participate in the fiestas and buy everything at all costs.

Men are more practical when it comes to giving gifts, with 63% opting for useful items, against 37% who choose something more original. Only 2% opt for the cheapest gifts! No surprises also that women spend more time on the Christmas Shopping and, that both sexes choose to give gifts of clothing and shoes (20%), perfumes (9%), jewelry and watches (8%) and for a fortunate 8%, holidays.

After the big spending spree for Christmas and Los Reyes (The Three Kings) on January 6th is over, the sales will start in Tenerife, La Palma, La Gomera and El Hierro on January 11th and run until March 10th.

Abiertos por domingos
Canarias y Extremadura, las comunidades menos consumistas en Navidad

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