More International Promotion for The Canaries

The Government of the Canary Islands, together with Turespaña are to promote the Canary Islands in Austria, Belgium, Denmark, the United States, Finland, Ireland, Holland, Portugal, Switzerland, Poland and Russia until the end of the year.

The campaign, called ¡Sonríe! Estás en Canarias! (Smile You're In the Canaries), will include promotions in magazines, internet and other media. The cost: 2.9 million euros, shared between the eleven countries and another 450,000 euros online.

Another 42,800 euros is being invested in in-depth studies of the demand, segmentation and habits of the tourist markets in the United Kingdom, Belgium, Luxemburg, Holland, Denmark, Finland, Norway and Sweden.

Turespaña se implica en promocionar las islas en Europa y Estados Unidos

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